WhyCosmos

WhyCosmos teaches space to children and families. The brief was one line: make space feel close. The website redesign put the planets and the science facts in the first screen; the social series ran the same facts as carousels and statics; the ad films (Painter, Latent and the Chacha reel) carried the idea to parents.

Every post and ad shipped with a tag and a hypothesis, so the Friday report could show which formats earned saves, shares and sign-ups rather than impressions.