Growthym is a performance marketing agency that runs paid search, paid social, outbound, landing pages, CRO and attribution as one go-to-market motion. Built for B2B and D2C brands in the US, UK, UAE, EU, Australia and India that want a CAC target agreed in week two and reported every Friday against their CRM.
72%
more demo requests while ad spend fell 35%
6 to 12
creative variants shipped per paid concept
Week 2
when your CAC target is agreed in writing
Paid, outbound, pages, ABM, plumbing, ecommerce and attribution, run by the same people against one number.
Google Ads · Meta · LinkedIn
Google Ads, Meta and LinkedIn campaigns built around one CAC target. AI handles audience research, drafts 6 to 12 creative variants per concept, reviews bids and budgets and flags anomalies. India clients are served from Noida.
ICP list · Email and LinkedIn · Source tagged
Sequenced email and LinkedIn outreach to a list built from your ideal customer profile, timed to the week those accounts see your ads. Replies land in your CRM with source tagged.
Weekly tests · Logged results · Winners stay
Every campaign lands on a page we are allowed to change. Headline, offer, form length and proof are tested weekly, each test is logged with its result, and winners stay.
Named accounts · Matched audiences · Engagement scoring
Named-account lists agreed with sales, matched audiences on LinkedIn and Meta, page variants per segment, and engagement scoring in your CRM. Ads, outreach and content reach the whole buying committee in one planned sequence.
Lead routing · Speed to lead · MQL and SQL rules
The plumbing between a click and a closed deal: lead routing, speed-to-lead alerts, written MQL and SQL definitions, and handoff rules so sales sees every paid lead within minutes of the form.
Shopping and PMax · Catalog ads · Margin ROAS
Shopping, Performance Max and Meta catalog campaigns with product-feed hygiene, ROAS read by product margin, and analytics that separate new customers from repeat buyers. Same weekly test cadence as B2B.
GA4 to CRM · One model · Friday report
GA4 reconciled to your CRM, one attribution model agreed in week two, branded-search lift and AI-referral traffic tracked separately, and a Friday report that shows what shipped, what moved and what is next.
Week 1
Manager access to Google Ads, Meta, LinkedIn, GA4 and your CRM. We audit spend by campaign, test every conversion event, and trace where leads leak between form and CRM. You see a written findings list ranked by impact.
Week 2
We agree the number: a CAC or cost-per-qualified-lead target, the unit count, and one attribution model. Channels, budget split, first three concepts, the landing page for each, and the cut rule, on one page. You sign it, we run it.
Weeks 3 to 12
One experiment per channel each week. Each paid concept goes live with 6 to 12 variants from in-house designers and editors. Every Friday a written report with spend, leads and CAC reconciled to your CRM, not to platform dashboards.
Month 2 onward
CAC re-baselined by channel, concept and landing page against the week-two target. Concepts below the line are cut, winners get budget, the plan page is updated. At month three, renewal is decided on the evidence.
Ad spend down 35% while demo requests rose 72%.
For a SaaS platform on paid media. That is what happens when spend follows a CAC target. More on the work page.
In September 2026 we ran our own audit process on growthym.com and checked live US results the same month. Page one for "performance marketing agency for saas" included sites at domain authority 4, 12, 17, 20 and 24. Ours was 14.
Winnability first: we pick the terms a site like yours can win, and apply the same test to your paid keywords.
Paid search has public benchmarks, so we set the CAC target against them and plan paid, organic and AI answers as one funnel.
| Signal | Source | Date |
|---|---|---|
| Google Ads search medians across 13,000+ campaigns: CTR 6.64%, CPC $5.42, conversion rate 8.18%, cost per lead $66.69 | WordStream Google Ads Benchmarks 2026 | 19 May 2026 |
| Cost per lead fell year over year for the first time in five years | WordStream Google Ads Benchmarks 2026 | 19 May 2026 |
| Awareness and conversion take 62.6% of total media spend; digital is over two-thirds of media investment | Gartner | 8 June 2026 |
| 68.01% of US Google searches ended without a click, January to April 2026, up from 60.45% in 2024 | SparkToro, reported by Search Engine Land | 9 June 2026 |
| AI-referred visitors to US retail sites converted 54% better than non-AI sources | Adobe Analytics, reported by Digital Commerce 360 | 17 June 2026 |
90-DAY PILOT
Scoped after the audit. CAC target and unit count agreed in week two. Friday written report reconciled to your CRM, one attribution model, monthly re-baseline, renewal on evidence at month three.
90-DAY PILOT
List building from your ideal customer profile, sequenced email and LinkedIn outreach, replies routed into your CRM, and a cost-per-qualified-meeting target agreed in week two. Runs alone or beside the paid pilot.
START HERE
20 buyer prompts across four assistants, then appearance rate, citation share, recommended rate, broken citations and the top five fixes in five working days. Paid landing pages and AI answers rely on the same proof.
Paid, outbound, landing pages and attribution are run by the same people against one CAC target, so no channel can claim a lead another earned. Ask for the week-two plan template: target, unit count, attribution model and cut rule before any spend starts.
AI does the work that scales: audience research, first drafts of the 6 to 12 variants, bid and budget review, anomaly alerts. People decide what ships. We run the same Brief Engine and Report Generator inside Growthym that we install for clients.
Our Friday report reconciles spend, leads and CAC to your CRM, keeps one attribution model for the pilot, and tracks branded-search lift and AI-referral visits separately, so paid gets credit only for what it caused.
A performance marketing agency runs paid advertising and related channels against a measurable target such as cost per lead or CAC, and is judged on that number rather than on activity. At Growthym that covers paid search, paid social, outbound, landing pages, CRO and attribution, run by one team.
We set it in week two from three inputs: your margin or deal value, the volume of qualified leads you need, and the conversion rates the week-one audit found in your funnel. Target, unit count and one attribution model go on a one-page plan you sign before spend starts.
Yes. SaaS and product-led companies are a core segment for this pillar. For SaaS the unit is usually a demo request, trial or sign-up, ad spend is connected to pipeline in your CRM, and outbound reaches named accounts in the same week those accounts see ads.
We do not publish a minimum. The budget is set in week two from the CAC target, the qualified leads you need and the conversion rates in your funnel, so spend follows the number rather than a fixed tier. If the budget cannot reach the target, we say so first.
You do. Campaigns run inside your own Google Ads, Meta and LinkedIn accounts and your own GA4 property, with Growthym added as a manager user. If the engagement ends, every campaign, audience, conversion record and landing page stays with you.
One written report every Friday, on every retainer. It lists what shipped, what moved and what is next, with spend, leads and CAC reconciled to your CRM rather than to platform dashboards. One attribution model is agreed in week two and kept for the whole pilot.
The free AI visibility audit takes five working days and costs nothing. If the findings point to paid, the 90-day pilot is scoped from there.
