One shoot day planned to feed weeks of short-form clips, cut by in-house editors.
Fraghill needed a steady supply of short-form video and statics without a studio on retainer. We planned one shoot day around the calendar, produced the UGC-style clips and statics in batches, and scheduled them against a monthly count.
The Content Engine model: a fixed number of briefed, produced and scheduled assets, each tagged, reported every Friday.
Every asset ships with a hypothesis and a tag; the Friday report shows what it moved.
The free AI visibility audit shows what buyers ask. Every brief starts there.
