Ad creative for an education brand, produced as variant sets and reported on replies and leads, not impressions.
Xcellify sells career guidance and education loans to Indian families. Each paid concept shipped as a variant set (hooks, openings, formats) so the platform could pick the winner, and organic social ran the same claims as carousels and statics.
Reporting was on replies and leads in the CRM, not on reach.
Every asset ships with a hypothesis and a tag; the Friday report shows what it moved.
The social videos and ads we made for Xcellify, in HD. Press play for sound.
Xcellify / social video
Xcellify / social video
Xcellify / social video
Xcellify / performance ad
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